On-demand and in-house label printing has grown from being exotic to something that manufacturers of all types and sizes use frequently or even exclusively. But finding a cost-effective and convenient way to produce high-quality, colour labels has not been easy. Primera Technology, a leading manufacturer of high quality laser- and inkjet-based label printers, has successfully developed short to medium-run label solutions. Using intelligent technology, Primera creates systems that can design, print and finish labels of any shape or form. Managing director of Primera’s EMEA office, Andreas Hoffmann, said: “Smaller companies usually start with pre-designed or even handmade labels, but when they get bigger they need to professionalise the label production. For start-up and small business our entry-level colour label printers LX500e and LX900e are the best choice.” All LX-series models are equipped with everything that’s needed from designing to printing labels, including two label design software applications. But any other preferred design program can be used to print labels directly. As printed labels can include photos, graphics, illustrations, text and barcodes, there’s virtually no limit in creating the perfect label for your product. Primera’s UK distributor KTEC GROUP is showcasing the LX-series inkjet label printers and the CX/FX laser printing and finishing systems at Label & Print (co-located with Packaging Innovations) and at Pro2Pac. +49 611 92777-0 I sales@primera.eu www.primeralabel.eu
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