Ice Manufacturer The Ice Co has redefined its range with new packaging designs to give standout on shelf and make it easier for consumers to shop. Research conducted by the brand show that consumers use ice for several distinct occasions, all of which demand a different ice product to add to the experience. From parties to the most premium drinking occasions, The Ice Co’s innovative range of ice products satisfies this demand.
Party Ice is trusted as the ‘go to’ product for parties, while the 183% uplift in Super Cubes sales, the most premium product in the range made from spring water, demonstrates that consumers are also choosing other ice products based on the experience they want.
01977 655800 | hello@iceandeasy.co.uk | www.iceandeasy.co.uk
The post Cool manufacturer heats up the ice category appeared first on fmcg news.