An initiative that addresses food waste in the supply chain has earned Smurfit Kappa a ‘Product of the Year’ award. Each year, millions of tonnes of food is discarded because of strict guidelines from supermarkets relating to the aesthetics of the vegetables they buy. In an effort to tackle this issue, ASDA challenged IPL, Watts Farms and Smurfit Kappa March, to develop the ‘Wonky Veg Box.’ The initiative sees vegetables that would not normally make it to the supermarket shelves owing to their shape or size, being sold together at just £3.50 per box. The fully-recyclable pack design addresses two key requirements – substantial stacking strength, and reduced packing time, whilst keeping material usage to a minimum.‘Product of the Year’ operates in more than 40 countries, and is the world’s largest consumer-voted award body which recognises innovation and quality of products within the marketplace.
www.smurfitkappa.co.uk
‘Wonky veg box’ named ‘Product of the Year’
