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Jonathan Wilkins, Marketing Director, EU Automation It’s safe to say that you can dismiss almost every Viking costume you’ve ever laid eyes on as being a true-to-life replica. While these threatening Scandinavian tribes did wear all sorts of bizarre headgear when marching into battle, there’s no reason to believe it was decked with the intimidating […]

By Pete Hayes, Co-founder / Director, PB Creative Ariel India’s new ‘Dads: share the load’ campaign has certainly struck a chord with Facebook’s Sheryl Sandberg. The social networking giant’s Chief Operating Officer said it was one of the most powerful videos she had ever seen, and millions agree with her. Since she shared the ad […]

By Martin Bunce, Director and founder, Tin Horse Invention, new ideas and breakthrough unique innovations are all part of how we value design. Quantifying this value is always difficult. Indeed, valuing anything in the wake of Brexit, with ever-fluctuating currency exchange rates, is a challenge. But let me seek some empathy, and maybe help to […]

By Danielle Pinnington, Founder & Owner, Shoppercentric The shift in shopping habits from weekly large trolley trips to smaller more frequent shops is leading to a range of challenges for retailers and brands alike. One key challenge is that of mission morphing in smaller format stores. A shopper may have entered the store planning to buy […]

By James Pepper, Technical Services Director, Vista Retail Support With more than two million students living across the UK, this is one demographic that simply can’t be ignored by retailers. Figures from global business information service Experian puts the total amount spent by students in 2015 as £30 billion, with estimates for 2020 as high […]

By Jeanette Vivier , Director, Radius Europe Competition in the market today is fierce. With so many brands competing for shelf space and market share, it is vital that companies do everything they can to stand out from the crowd. One of the best ways to do this is to provide consumers with a tailored […]

Researchers from the University of Surrey have developed a new comprehensive categorisation of food scares, a new study in the British Food Journal reports. The food sector is now a world market with products sourced from all over the globe to meet the growing demand of consumers for diverse food stuffs regardless of seasonality. Fulfilling […]

Shoppers leaving it particularly late meant huge sales surge in week before the big day London, 10 January 2017. Britons left their Christmas grocery shopping particularly late this year which meant supermarket sales in the week up to Christmas were “surprisingly strong” and resulted in the best Christmas trading period for four years. Nielsen retail […]

This year’s WorldStar presentation evening, which takes place in May, will see the first group of Lifetime Achievement in Packaging winners receive their awards. Thomas L Schneider, president of the World Packaging Organisation (WPO) which organises the awards, said the awards honour “some truly great packaging professionals” and has urged all WPO members to make […]

Shopping experiences both online and in-store are not meeting the customer expectation of purchasing goods anytime, anywhere, according to international consumer research. In a survey of 4,000 consumers, Blue Yonder, a cloud-based provider of predictive applications for retail, explored consumer shopping habits online, in supermarkets, in discount retailers and in the mass merchants across the […]