Marketing dans les PGC en Europe

Distribution

Crocs hatches new mascot Niles to enrich brand storytelling

The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.

Emplois, Distribution ›

Marketing

Retail Dive 18 août 2026 EN

Alimentaire

RedPop® Brings The ‘Snack Me’ Spirit To The Summer

From its collaboration with Supergirl to its digital campaign, RedPop® brings its rebellious spirit to the world of snacking.

Emplois, Alimentaire ›

Marketing

ESM – European Supermarket Magazine 18 août 2026 EN

Distribution

Champion names BTS member as new face of global campaign

American sporting brand Champion has named BTS’s V as its latest brand ambassador. The K-pop boyband member will be the face of the brand’s new ‘True Champion’ marketing drive…

Emplois, Distribution ›

Marketing E-commerce

Retail Gazette 18 août 2026 EN

Alimentaire

Food Thoughts unveils rebrand and expansion

Cocoa-brand Food Thoughts has introduced a new premium range of cake mixes, frostings and chocolate chips, as part of a refreshed brand identity. A new logo, packaging, visual…

Emplois, Alimentaire ›

Lancement produit Corporate Marketing

Grocery Gazette 18 août 2026 EN

Boissons

Coca-Cola Europacific Partners

Co-op and Coca-Cola bring back ‘Meals That Matter’ campaign for Special Olympics GB

Co-op, Coca-Cola Europacific Partners and Special Olympics Great Britain have relaunched their ‘Meals That Matter’ campaign, with 5p from every qualifying lunchtime meal deal…

Emplois, Boissons ›

Marketing

Grocery Gazette 18 août 2026 EN

Distribution

Aldi

Aldi brings back emojis for the start of the school year

At the end of August, Aldi will launch its seventh emoji savings campaign in Belgium. The discount retailer is once again focusing specifically on families and is linking this…

Emplois, Distribution ›

Marketing

RetailDetail Europe 18 août 2026 EN

Distribution

Under Armour ends partnership with The Rock amid marketing reset

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

Emplois, Distribution ›

Marketing

Retail Dive 17 août 2026 EN

Distribution

To lure in shoppers, J.C. Penney takes aim at off-price stores

In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.

Emplois, Distribution ›

Marketing Prix

Retail Dive 17 août 2026 EN

Distribution

[Interview] Why retailers love to sit down with Planet B

Planet B, the activist scale-up behind the sustainable brands Wondr and Powr, competes with multinationals that have large marketing budgets. That means you have to be creative…

Emplois, Distribution ›

Marketing Développement durable

RetailDetail Europe 17 août 2026 EN

Distribution

Lacoste highlights tennis heritage with new trainer campaign

Lacoste has unveiled a new campaign celebrating its tennis heritage. The marketing drive leads on from its Slam Break Premium campaign, which starred tennis player Arthur Fils…

Emplois, Distribution ›

Lancement produit Marketing E-commerce

Retail Gazette 17 août 2026 EN

Distribution

Aldi

Aldi chief backs govt review into supermarket discount pricing

The government warned earlier this month that outlets were artificially inflating base prices before advertising discounts

Emplois, Distribution ›

Marketing Prix

Retail Sector 17 août 2026 EN

Distribution

Why retail’s biggest AI assumption is wrong

Brand equity and marketing spend don't guarantee AI visibility. Structure does.

Emplois, Distribution ›

Marketing

Retail Dive 17 août 2026 EN