To lure in shoppers, J.C. Penney takes aim at off-price stores
In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.
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[In the picture] Premium brands set the tone in new Douglas flagship store
In Amstelveen, the Netherlands, Douglas opened a “Luxury Flagship Store” featuring a revamped store design with a luxurious look and extra space for premium brands and K-Beauty.
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