Younger Germans Turn To Social Media For Product Information, Older Consumers To Leaflets
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
Marketing
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Google AI Max carries 72% higher invalid traffic rate for retailers, research shows
Study reveals automated campaign feature accounts for 68% of invalid search clicks
Shoe Station names chief marketing officer
Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.
In Pictures: Burberry latest campaign showcases London commute
Fashion house Burberry has unveiled its Autumn 2026 campaign which captures the daily rituals of London life. The campaign sees the designer label return to the city and recreates…
ASOS relaunches ASOS Magazine as part of Autumn 26 campaign
Online retailer ASOS has unveiled their new autumn campaign, giving a consumers a behind the scenes look at the fashion industry. According to the retailer, the campaign…
Complaint against BuzzBallz’s marketing installation upheld
A complaint against ready-to-drink cocktail firm BuzzBallz for promotional activity with a branded vending machine on London’s South Bank has been upheld by the alcohol industry’s…
Gap supports ‘new talent’ in latest campaign
Gap has unveiled a new campaign fronted by musician Malcolm Todd and actress Inde Nabarrette. Titled ‘Denim on your own’, the campaign is soundtracked to Todd’s rendition of…
Foot Locker highlights ‘sneaker culture’ in new brand platform
Foot Locker has launched a new campaign showcasing its role at the “centre of sneaker and basketball culture”. Titled ‘It Always Will be Foot Locker”, the brand platform features…
New owner begins converting Italian Carrefour stores to the “historic” GS brand
NewPrinces Group, the food company that acquired Carrefour's Italian operations last year, is preparing to rebrand the stores under a brand that millions of Italians are familiar…
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.
Jif’s reworks logo to go beyond peanut butter and jelly
A new campaign taps into the brand’s recognizability and turns it into a vehicle to suggest new occasions for the peanut butter.
Why ‘fake’ job ads are becoming retail’s latest marketing tactic
Over the past few years there has been a rise in “fake” jobs. Not simply jobs adverts that turn out to be fabricated, but jobs that purely serve as a marketing function such as…