From shelf to scroll: what viral product launches reveal about the new marketing playbook
As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that…
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As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that…
Lidl Belgium has reported strong sales of fruits, bread and aperitifs, at a popular electronic dance music festival.
Lindt is betting on smaller pack sizes, a reduction in prices in key European markets and new stores to help stabilise volumes. The post Lindt & Sprüngli positions for volume…
Philip Morris cut its annual profit forecast for the third time this year, hurt by intensifying competition and negative currency swings.
Greencore has raised its forecast for a closely-watched profit metric after reporting volume growth the manufacturer said was ahead of the wider grocery market. The post Greencore…
German drugstore chain Rossmann has partnered with nonprofit organisation Viva Con Agua de Sankt Pauli to launch two mineral water products that will help...
Spanish cooperative Consum plans to enhance its online service in about 150 coastal towns and tourist destinations in response to increased demand during t...
Nine Canadian provinces have signed an agreement to allow direct-to-consumer alcohol sales, nearly two months after the initial deadline The post Canada DTC deal opens up alcohol…
Convenience food firm Greencore has adjusting operating profit guidance for FY 2026 after reporting strong third quarter performance.
As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that viral product launches…
Tesco plans to expand its rapid delivery reach by listing its products on the Uber Eats and Deliveroo platforms, the UK's biggest...
Aldi has opened a new supermarket on the Shopping Cora site along Olympische Dreef in Anderlecht. It is the first of a total of three stores that the discount retailer will open…