Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
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Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
Nestlé is raising prices, adjusting recipes, and discontinuing products that consumers are unwilling to pay enough for. The company says it has no choice, as CEO Philipp Navratil…
Canada is mulling tariff rate quotas on vegetable imports after an inquiry found a rise in shipments were a cause of “serious injury” to domestic producers. The post Canada weighs…
Investor-backed pizza manufacturer Valsa has acquired fellow Italian business I Maestri del Forno through a majority interest. The post Valsa snaps up pizza peer I Maestri del…
NotCo, the Chilean plant-based business set up more than a decade ago, has sold another asset in South America. The post NotCo sells Brazil assets in wake of Argentina, Uruguay…
Dutch plant-based food company Schouten Europe has voiced its support for a national action plan for more plant-based food.
Galaxy opened a tiny bakery marketing installation in London yesterday to mark the launch of its two new flavours, Millionaire Crumble and Cinnamon Swirl. The brand invited bakery…
With a revamped non-food selection, healthy snacks, artisanal meals, flavors from around the world, and various “combo deals,” Carrefour hopes to entice Belgian shoppers this fall.
Tesco is ramping up its crackdown on ultra-processed foods, with 114 additives now banned or restricted across its own-brand ranges. It has expanded the number of additives…
Weight-loss drugs including Mounjaro, Wegovy and Ozempic are increasingly reshaping how British consumers shop for food, driving shoppers towards smaller baskets, healthier…
Nestlé is increasing the amount of cocoa it sources from Brazil to diversify its supply chain, following a period of record commodity prices and disruption to global production…
The French chocolate and delicatessen chain Le Comptoir de Mathilde is expanding rapidly in Flanders. Franchisee Flavourtree has already opened its fifth location in Mechelen in…