Opinion: Why drinks brands can’t buy their way onto your feed anymore
For many drinks brands, 2026 marks a fundamental change in how social media works for them. With the latest high fat, sugar, or salt (HFSS) advertising restrictions now in force…
Marketing
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poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
The most successful campaign ever—and other interesting facts from the Colruyt Annual Report
Last fall, Colruyt launched its most engaging campaign ever. The product assortment in its supermarkets is evolving, its retail media offerings are expanding, and a “murder…
Charles Tyrwhitt celebrates 40th anniversary
British menswear brand Charles Tyrwhitt celebrates its 40th anniversary with a new campaign fronted by the brand’s founder Nick Wheeler. The marketing drive features exclusive…
Co-op launches discount across white wine range
Co-op is offering members a new summer white wine deal, which offers a 20 per cent discount on two bottles bought in stores. Running until 25 August, the promotion runs…
Three-quarters of consumers say the marketing they receive is irrelevant, Optimizely reports
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
ChatGPT targets conversions: what OpenAI’s advertising push means for retail media
OpenAI is turning advertising inside ChatGPT from an experimental awareness channel into a performance marketing platform – a move that could divert budgets from search, social…
Mr. Marvis breaks the 100 million euro mark and doubles profits
The Dutch pants brand Mr Marvis is doing well: in 2025, its revenue exceeded 100 million euros for the first time, and its profits doubled. Significant marketing investments…
Creative industries write to UK government to stop plans for advertising on BBC audio content
The creative industries have called upon the UK government to stop plans that would allow the BBC to run advertising on its audio content in the UK in an letter. The letter was…
Pimentae aims for £1m with first crowdfund
Tequila-based ready-to-drink brand Pimentae will launch its first crowdfunding campaign next week with a target of £1 million (US$1.3m). The post Pimentae aims for £1m with first…
Melanie Sykes fronts Cubitts’ latest campaign
British eyewear brand Cubitts has launched a new campaign celebrating Manchester which stars television personality and “Boddingtons girl” Melanie Sykes. The campaign sees Sykes…
Pepto-Bismol credits viral “diarrhoea” jingle for 300% sales boost
Pepto-Bismol has reported a surge in UK sales following the success of its viral “diarrhoea” TV advert, highlighting the impact of attention-grabbing marketing in the…