Adidas’ World Cup victory comes at a price
The World Cup delivered Adidas more than substantial growth in the second quarter. However, there has also been criticism: the (too?) high marketing investments are weighing on…
Marketing
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Planet B challenges FMCG competitors with a campaign on microplastics
Research commissioned by the Ghent-based startup Planet B, which is launching an awareness campaign, shows that virtually everyone has microplastics in their blood: “In their…
Outdo works with Transport for London to open up small format advertising sites outside of London Underground stations for SMEs and local businesses
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Budweiser owner AB InBev beats forecasts as World Cup boosts demand
Budweiser owner AB InBev has reported stronger-than-expected second-quarter sales and profits, boosted by demand across the Americas and its sponsorship of the Fifa World Cup. The…
Transport for London opens up small format ad sites outside underground stations, enhancing its OOH ‘local layer’
Local London businesses are set to gain further access to advertising opportunities across London’s Underground network, after Outdo secured a new contract to operate poster…
Coca-Cola unveils ‘Counter Cultures’ marketing campaign
Coca-Cola has launched a major marketing campaign, Counter Cultures, which highlights the families behind Britain’s community-owned businesses. This move builds on last year’s The…
Co-op tunes into microdrama marketing to garner social attention
Co-op, in partnership with Carat UK, dentsu’s media network, and Platform Media has unveiled its new ‘Pop to Co-op’ microdrama campaign – a four-part social series designed to…
Trent Alexander Arnold and Brahim Díaz front adidas and Arte Antwerp campaign
adidas has partnered with Belgian streetwear label Arte Antwerp for their FW26 collection, which launches with a footballer-fronted campaign. English footballer Trent…
The best and worst celebrity collabs in marketing today
Celebrity collabs seem to be a dime a dozen lately but what makes a hit collab? We take a look at some of the hits and misses. Hits Beefeater x Jay Kay (Jamiroquai) The first…
Clarks unveils lowest-ever school shoe prices for back-to-school “Jump into Clarks” campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Nichols sales rise as Vimto delivers strong international growth
Vimto owner Nichols has posted higher first-half sales and profit, driven by growth across its UK, international and out-of-home businesses. Group revenue increased 4.7 per cent…
Yorkshire Baking Co unveils MEGA Loaf Cake rebrand ahead of Yorkshire Day
Yorkshire Baking Co has refreshed its MEGA Loaf Cake range. The new packaging will roll out across the company’s core loaf cake portfolio ahead of Yorkshire Day on 1 August.…