Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
Marketing
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Albert Bartlett partners with children’s brand Supertato to launch a new on-pack promotion
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‘The only way to build a wine brand is by making fewer bottles than the market needs’
Success on La Place’s Hors Bordeaux campaign is a way to build brands and boost access for wineries, but as Sebastián Zuccardi, owner and winemaker at Argentina’s Familia…
Cutty Sark campaign encourages adventure
La Martiniquaise-Bardinet’s Cutty Sark has launched a marketing campaign celebrating the blended Scotch brand's 'adventurous' spirit The post Cutty Sark campaign encourages…
Two Tribes unveils rebrand across award-winning core range
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Clarks launches nostalgic back-to-school campaign
British shoe firm Clarks has unveiled a nationwide Back-to-School campaign. Titled ‘Jump into Clarks’, the campaign will roll out across TV, social media, owned digital channels…
TikTok Shop to launch its own response to Amazon Prime
TikTok Shop wants to move beyond viral influencer products and impulse buys: the online platform is testing product subscriptions and a paid membership in the United States. In…
Audika MD on the hearing aid retailer’s rebranded shops
Hearing aid retailers Hidden Hearing and Amplifon UK came together to rebrand as Audika at the start of July, as they sought to strengthen the care they offered. It comes after…
Bestway Wholesale invests in peak summer trading with integrated campaign
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Florette celebrates ‘Summer of Salads’ with #SaladTok IRL campaign to drive category excitement
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England player Noni Madueke fronts campaign for ASOS and adidas
ASOS and adidas Originals have unveiled a new campaign for its first menswear line, which will be available on ASOS from July 29 for all ASOS. WORLD customers and from July 30 to…
Jisp’s Scan & Win platform delivers record shopper engagement in leading FMCG campaign
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