Chopstix promotes Elio Elia to marketing director
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Marketing
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GUEST COMMENT Peak season is here: how reviews can help retailers win this year’s festive season
Kate Delaney, VP Marketing at Trustpilot, explains how reviews can act as a "early-warning system" for operational blindspots that, if left untackled, can prevent retailers from…
Clarks advises consumers to ‘reconsider’ their footwear choices
Shoe retailer Clarks is challenging consumers to reconsider what shoes they wear in a “bold” new campaign. Titled ‘Are You Wearing The Right Shoes?’, the campaign will roll out…
Ocado.com collaborates with Thai Trade London, Department of International Trade Promotion (DITP)
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Schweppes launches Gentlemen-themed marketing campaign
Schweppes has unveiled a new campaign in partnership with Netflix’s The Gentlemen which includes promotional packs and a national giveaway competition. Running from September to…
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
Galaxy Chocolate opens “UK’s tiniest bakery” installation
Galaxy opened a tiny bakery marketing installation in London yesterday to mark the launch of its two new flavours, Millionaire Crumble and Cinnamon Swirl. The brand invited bakery…
Charity shop influencer to host second-hand shopping masterclass at Teesside Hospice superstore
A charity shop influencer and BBC star is hosting a second-hand shopping masterclass and meet and greet this September in aid of local hospice care.
Spar Scotland launches supplier-backed £50,000 voucher giveaway
Spar Scotland has launched a supplier-backed giveaway campaign which aims to drive footfall, increase basket spend and support participating brands. Running from 10 September for…
Hunter & Gather unveils six-figure rebrand following £16.6m year
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Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
Christmas Q&A with Aiste Pugh Williams, off-trade marketing manager at Disaronno International UK
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