How Mondelēz wants to ‘shake up’ snacking with cookies
The Oreo and Chips Ahoy! maker is turning to innovation and marketing to woo more consumers inundated with other choices, such as chips and candy.
Marketing
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Currys helps customers ‘reduce waste’ in new campaign
Currys has unveiled a new campaign to help customers apply an “energy-saving mindset” to tech in the home. Part of the retailer’s ‘Beyond Techspectations’ brand platform, the…
Whistles celebrates 50 years with customer-fronted relaunch
Whistles has put 50 customers at the centre of its relaunch, as the TFG London-owned fashion brand celebrates its 50th anniversary with a new website and campaign. Earlier this…
Living Things unveils biggest marketing campaign
Probiotic soda brand Living Things has launched its biggest marketing campaign, ‘Refresh Your Inner Thing’, which marks a milestone in its overall growth. The mass media campaign…
‘Big shop faff’ – is smaller better for UK grocers?
The latest chapter of convenience retailer Co-op’s marketing drive shows all the reasons consumers should avoid the ‘big shop faff‘. But are traditionally large supermarkets…
Gressingham Duck collaborates with luxury homewares brand for on pack promotion
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Co-op takes on the ‘big shop faff’ with latest ‘Pop to Co-op’ campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Starbucks CEO Niccol Brought Back Customers, Investors Want Margins Next
Brian Niccol’s first two years at Starbucks have seen store upgrades and marketing efforts help bring customers back.
Cotswold Outdoors unveils new autumn/winter campaign
Cotswold Outdoor has unveiled its new campaign, which showcases the animals that call the outdoors home. The marketing drive, titled ‘We speak outdoors’, will run nationwide and…
“Print is not dead”: PubliBox wants to help retailers conquer all of Belgium
While retailers shift marketing budgets to digital channels, PubliBox believes remarkably strongly in the mailbox. The coupon platform is now expanding its reach to all of…
Cotswold Outdoor launches new “We speak outdoors” brand campaign nationwide
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Puma names ex-Nike exec as senior vice president sports marketing
Puma has named Steve Cecchini as its new senior vice president for sports marketing. He joins the firm from Nike, where he was general manager, global football clubs, federations…