Adidas’ World Cup victory comes at a price
The World Cup delivered Adidas more than substantial growth in the second quarter. However, there has also been criticism: the (too?) high marketing investments are weighing on…
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Adidas continues to win, boosted by World Cup success, says GlobalData
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Trent Alexander Arnold and Brahim Díaz front adidas and Arte Antwerp campaign
adidas has partnered with Belgian streetwear label Arte Antwerp for their FW26 collection, which launches with a footballer-fronted campaign. English footballer Trent…
England player Noni Madueke fronts campaign for ASOS and adidas
ASOS and adidas Originals have unveiled a new campaign for its first menswear line, which will be available on ASOS from July 29 for all ASOS. WORLD customers and from July 30 to…
Adidas to open concept store in Mall of America
The Minnesota-based location will offer localized merchandise, including a shop dedicated to Timberwolves NBA player Anthony Edwards.
Puma appoints Dusan Hamlin as VP of e-commerce
New vice president joins from digital leadership roles at Reebok and Adidas following two decades in the industry
Puma appoints digital veteran to lead global ecommerce push
Puma has appointed former Adidas and Reebok executive Dusan Hamlin to the newly created role of vice president of ecommerce as it looks to accelerate its digital growth. Hamlin…
And the real winner of the World Cup is… Adidas
Sportswear manufacturer Adidas sold four times as many soccer jerseys during the recent World Cup as it did during the previous tournament. Sales of soccer balls also doubled, the…