Aldi launches rosé colour swatch keyring to find ‘preferred shade’
Aldi has launched a limited-edition Rosé Swatch keyring designed to help shoppers identify their preferred shade of pink wine. The pocket-sized guide features nine shades inspired…
Actualité européenne des PGC
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Aldi Nord And Süd Push Back On Loyalty Apps
Aldi Nord and Süd will focus on offering the best price for everyone, a move that differs from competitors that offer app-based discounts.
“No points, no coupons, no stress”: Aldi launches a campaign against loyalty apps (but not in Belgium)
In a remarkable joint advertising campaign, Aldi Nord and Süd are taking a strong stand against the complexity of loyalty apps in their home market. However, the discount chain…
Aldi wants to follow Lidl’s lead with clothing line
Aldi is set to launch its first-ever in-house merchandise collection in France on Saturday. Under the name Aldi Studio, the discount retailer is launching a limited-time…
Aldi Nord Plans Further Store Expansion In Berlin
German discounter Aldi Nord has announced plans to further expand its store network across the German capital, Berlin.
Inside the Store: Aldi enters the heart of New York City
The Times Square store packs in all the discounter’s classic offerings, from private brands to household essentials.