As Retail Stagnates, Ad Dollars Help Walmart Stay The Course
Walmart’s slowing same-store sales and cautious outlook put fresh focus on its growing advertising business to support profits.
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Walmart’s slowing same-store sales and cautious outlook put fresh focus on its growing advertising business to support profits.
The government warned earlier this month that outlets were artificially inflating base prices before advertising discounts
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
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The creative industries have called upon the UK government to stop plans that would allow the BBC to run advertising on its audio content in the UK in an letter. The letter was…
The Advertising Standards Authority has banned an advert from clothing brand Jaded London for “glamourising” smoking. The email, which appeared on 27 May 2026, was flagged by a…
The ASA ruled the webpage did not qualify for the brand advertising exemption because it showed specific Cadbury Easter products
AI is replacing the click with an answer, recommendation and, increasingly, a completed transaction. That threatens retailers’ audiences and Google’s traditional advertising model…
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Sharable GIF platform GIPHY is adding Koddi’s commerce media infrastructure and LiveRamp’s audience capabilities to its advertising platform, giving brands more sophisticated ways…
In a remarkable joint advertising campaign, Aldi Nord and Süd are taking a strong stand against the complexity of loyalty apps in their home market. However, the discount chain…
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.