Interview: How Absolut is using art to redefine festival sponsorship
For most festivalgoers, Tomorrowland is about the music, but for brands, it also poses as an opportunity to earn attention from more than 400,000 visitors at one of the world's…
Marketing
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ASA bans Boots promotion for causing ‘unnecessary disappointment’
The Advertising Standards Authority (ASA) has banned promotional offer from Boots for a free No7 lotion due to concerns over stock availability causing participants “unnecessary…
Marks and Spencer backs ‘Let’s Respect Retail’ campaign
Retailer says move builds on existing charity partnership and wider commitment to colleague safety and wellbeing
M&S backs Retail Trust’s ‘Let’s Respect Retail’ campaign
M&S has become the first major UK grocer to publicly support the Retail Trust’s “Let’s Respect Retail” campaign, which calls for better treatment for retail workers across…
Albertsons taps former Fresh Market exec as marketing chief
Emily Turner has joined the supermarket chain after serving in a similar role at the specialty grocer.
As Retail Stagnates, Ad Dollars Help Walmart Stay The Course
Walmart’s slowing same-store sales and cautious outlook put fresh focus on its growing advertising business to support profits.
Dolmio resurrects iconic puppet family for 40th anniversary campaign
Dolmio’s has marked its 40th anniversary with a new campaign starring its iconic puppet family. According to the brand this is its most ambitious campaign in over ten years…
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
RedPop® Brings The ‘Snack Me’ Spirit To The Summer
From its collaboration with Supergirl to its digital campaign, RedPop® brings its rebellious spirit to the world of snacking.
Champion names BTS member as new face of global campaign
American sporting brand Champion has named BTS’s V as its latest brand ambassador. The K-pop boyband member will be the face of the brand’s new ‘True Champion’ marketing drive…
Food Thoughts unveils rebrand and expansion
Cocoa-brand Food Thoughts has introduced a new premium range of cake mixes, frostings and chocolate chips, as part of a refreshed brand identity. A new logo, packaging, visual…
Co-op and Coca-Cola bring back ‘Meals That Matter’ campaign for Special Olympics GB
Co-op, Coca-Cola Europacific Partners and Special Olympics Great Britain have relaunched their ‘Meals That Matter’ campaign, with 5p from every qualifying lunchtime meal deal…