BrewDog launches “Park IPA” marketing campaign
BrewDog is launching a new major marketing campaign “Park IPA” which is designed to make Punk IPA as the definitive craft beer of London’s summer park-drinking culture. The…
Marketing
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Bob’s Discount Furniture is winning over higher-income shoppers
The furniture retailer, known for its value-oriented marketing, said it’s seeing momentum build within its cohort of customers earning over $100,000.
Joe Ulloa breaks down why its Back to School campaign is so important to Clarks
British footwear retailer Clarks unveiled their Back to School summer campaign last week, aimed at capturing the excitement of returning back to school. Titled ‘Jump into Clarks’…
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
Opinion: Why drinks brands can’t buy their way onto your feed anymore
For many drinks brands, 2026 marks a fundamental change in how social media works for them. With the latest high fat, sugar, or salt (HFSS) advertising restrictions now in force…
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
The most successful campaign ever—and other interesting facts from the Colruyt Annual Report
Last fall, Colruyt launched its most engaging campaign ever. The product assortment in its supermarkets is evolving, its retail media offerings are expanding, and a “murder…
Charles Tyrwhitt celebrates 40th anniversary
British menswear brand Charles Tyrwhitt celebrates its 40th anniversary with a new campaign fronted by the brand’s founder Nick Wheeler. The marketing drive features exclusive…
Co-op launches discount across white wine range
Co-op is offering members a new summer white wine deal, which offers a 20 per cent discount on two bottles bought in stores. Running until 25 August, the promotion runs…
Three-quarters of consumers say the marketing they receive is irrelevant, Optimizely reports
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
ChatGPT targets conversions: what OpenAI’s advertising push means for retail media
OpenAI is turning advertising inside ChatGPT from an experimental awareness channel into a performance marketing platform – a move that could divert budgets from search, social…
Mr. Marvis breaks the 100 million euro mark and doubles profits
The Dutch pants brand Mr Marvis is doing well: in 2025, its revenue exceeded 100 million euros for the first time, and its profits doubled. Significant marketing investments…