Huel falls foul of UK ad watchdog over health claims
Huel has been rapped by the UK advertising watchdog after an online video was ruled “irresponsible” and found to feature unauthorised health claims. The post Huel falls foul of UK…
Actualité européenne des PGC
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Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
KEY PLAYER PROFILE How JLP is building a connected retail media ecosystem around first-party data
John Lewis Partnership (JLP) is tackling the challenge of finding customers in an increasingly fragmented market by treating its retail media offering not as an advertising…
M&M’s latest campaign puts the brand in TV and movie tropes
M&M’s has launched a major campaign, ‘Screentime’, which places the brand’s characters into recognisable television and movie tropes. The new advertisement aims to highlight the…
McDonald’s pilots retail media network in billion-dollar advertising push
McDonald’s has been trialling a new media network in the States, as the fast-food giant looks to turn its digital and physical customer touchpoints into a new advertising revenue…
Retail Trust launches safety campaign ahead of Christmas
More than 300 retail companies are backing the initiative across UK stores and digital advertising spaces
Charlie Bigham unveils nationwide campaign
Charlie Bigham has launched a nationwide TV campaign which introduces a new brand platform ‘Slowly Does It’. The new advertisement was created by agency VCCP Blue and builds on…
ColinKurtis launches new website
The redesign was executed by ColinKurtis Advertising’s in-house web production team with a focus on increasing visual impact, communicating the agency’s industry authority and…
Controversy at Converse: Nike pulls campaign after backlash over “KKK symbols”
The shoe brand Converse, part of sports giant Nike, has pulled an advertising campaign and issued an apology following a wave of criticism. According to critics, the images evoked…
Converse pulls advert and apologises after backlash over alleged KKK imagery
Converse has pulled an advertising campaign and issued an apology after it faced widespread criticism over imagery that some consumers said evoked the Ku Klux Klan and lynching…
IAB Europe advances in-store and travel media measurement with new proposals open for public comment
IAB Europe, the European-level association for the digital marketing and advertising ecosystem, has opened two new Commerce Media measurement standards documents for public…
GUEST COMMENT From prompts to purchases: what LLM advertising push means for brands
Chris Mellish, MD, Marketing Practice Lead UK and Ireland, Accenture Song takes a look at what OpenAI’s move into advertising means for retailers and brands – not least in terms…