Le fromage de l’influenceuse Steffi Mercie bat des records chez Delhaize
En à peine 15 semaines, Delhaize a vendu 100 000 pièces du fromage belge « Mercieke », créé par l'influenceuse Steffie Mercie. Le distributeur souhaite servir de tremplin aux…
Actualité Distribution
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Selex Unveils Growth-And-Relaunch Strategy For A&O Proximity Brand
Italy’s Selex Gruppo Commerciale has launched a multi-year strategic plan to revitalise and expand A&O, its proximity brand.
Carrefour Belgium And Trendy Foods Roll Out Shopeez Retail Brand
Carrefour Belgium has partnered with Trendy Foods to introduce Shopeez, a commercial umbrella brand for small-format retailers.
Seasalt Cornwall ESG director: “Sustainability is integrated into commercial decisions”
Christian Jermyn, ESG director of Cornish fashion brand Seasalt, shares how the retailer has embedded sustainability into everyday decision-making; that modesty can be a…
Nike names Walmart vet as commercial chief, months after cutting role
Jane Ewing joins the company next month and will be “vital” to strengthening connections across the organization, CEO Elliott Hill said.
GUEST COMMENT The store is part of the story: why retail media’s content boom requires a new approach to measurement
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
N Brown appoints Zoe Matthews as managing director of retail
Experienced retail executive joins from Reliance Retail to lead the group's retail strategy and commercial performance
Aldi joins forces with Freedom4Girls to urge all UK supermarkets to offer free period products
Aldi has joined its charity partner Freedom4Girls in urging more supermarkets to provide free period products in store toilets. Julia Ashfield, chief commercial officer at the…
Halfords names Lee Mountain as commercial director for motoring and services
New hire brings senior commercial and retail experience from Morrisons and Asda
Fenwick cuts operating loss by 40% as transformation strategy delivers
The retailer said investments in stores, technology and loyalty are driving commercial gains
Halfords appoints former Morrisons boss Lee Mountain as commercial director
Halfords has appointed former Morrisons commercial leader Lee Mountain as commercial director for motoring and services. Mountain joins Halfords today, and will be responsible for…
Tesco appoints Andrew Yaxley as Ireland and Northern Ireland CEO
Yaxley previously served as chief of Tesco Ireland between 2015 and 2018 before taking on senior leadership roles within the wider group including chief commercial officer and…