US wine industry risks losing ground without collective marketing
While regional trade organisations “do excellent work”, the US wine trade "does not do a fantastic job" of collective marketing, says agency founder behind anti-prohibitionist…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
GoGo squeeZ launches Toy Story 5 packs for back-to-school push
GoGo squeeZ is launching limited-edition Disney and Pixar’s Toy Story 5 packs as part of its largest integrated back-to-school campaign to date. The Bel UK-owned fruit snack brand…
Romeo Beckham stars in new Tommy Hilfiger denim campaign
Tommy Hilfiger has unveiled its new Denim autumn 2026 campaign, starring Romeo Beckham. The campaign is set in The Mark Hotel in New York and shows Beckham playing host to a “new…
Swizzels launches national audio campaign
To support its ongoing promotional partnership with Day Out With The Kids, Swizzels has launched a national audio campaign. The promotion was designed to strengthen the relevance…
Adidas’ World Cup victory comes at a price
The World Cup delivered Adidas more than substantial growth in the second quarter. However, there has also been criticism: the (too?) high marketing investments are weighing on…
Planet B challenges FMCG competitors with a campaign on microplastics
Research commissioned by the Ghent-based startup Planet B, which is launching an awareness campaign, shows that virtually everyone has microplastics in their blood: “In their…
Outdo works with Transport for London to open up small format advertising sites outside of London Underground stations for SMEs and local businesses
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Budweiser owner AB InBev beats forecasts as World Cup boosts demand
Budweiser owner AB InBev has reported stronger-than-expected second-quarter sales and profits, boosted by demand across the Americas and its sponsorship of the Fifa World Cup. The…
Transport for London opens up small format ad sites outside underground stations, enhancing its OOH ‘local layer’
Local London businesses are set to gain further access to advertising opportunities across London’s Underground network, after Outdo secured a new contract to operate poster…
Coca-Cola unveils ‘Counter Cultures’ marketing campaign
Coca-Cola has launched a major marketing campaign, Counter Cultures, which highlights the families behind Britain’s community-owned businesses. This move builds on last year’s The…
Co-op tunes into microdrama marketing to garner social attention
Co-op, in partnership with Carat UK, dentsu’s media network, and Platform Media has unveiled its new ‘Pop to Co-op’ microdrama campaign – a four-part social series designed to…
Trent Alexander Arnold and Brahim Díaz front adidas and Arte Antwerp campaign
adidas has partnered with Belgian streetwear label Arte Antwerp for their FW26 collection, which launches with a footballer-fronted campaign. English footballer Trent…