The best and worst celebrity collabs in marketing today
Celebrity collabs seem to be a dime a dozen lately but what makes a hit collab? We take a look at some of the hits and misses. Hits Beefeater x Jay Kay (Jamiroquai) The first…
Marketing
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Clarks unveils lowest-ever school shoe prices for back-to-school “Jump into Clarks” campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Nichols sales rise as Vimto delivers strong international growth
Vimto owner Nichols has posted higher first-half sales and profit, driven by growth across its UK, international and out-of-home businesses. Group revenue increased 4.7 per cent…
Yorkshire Baking Co unveils MEGA Loaf Cake rebrand ahead of Yorkshire Day
Yorkshire Baking Co has refreshed its MEGA Loaf Cake range. The new packaging will roll out across the company’s core loaf cake portfolio ahead of Yorkshire Day on 1 August.…
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
Albert Bartlett partners with children’s brand Supertato to launch a new on-pack promotion
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
‘The only way to build a wine brand is by making fewer bottles than the market needs’
Success on La Place’s Hors Bordeaux campaign is a way to build brands and boost access for wineries, but as Sebastián Zuccardi, owner and winemaker at Argentina’s Familia…
Cutty Sark campaign encourages adventure
La Martiniquaise-Bardinet’s Cutty Sark has launched a marketing campaign celebrating the blended Scotch brand's 'adventurous' spirit The post Cutty Sark campaign encourages…
Two Tribes unveils rebrand across award-winning core range
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Clarks launches nostalgic back-to-school campaign
British shoe firm Clarks has unveiled a nationwide Back-to-School campaign. Titled ‘Jump into Clarks’, the campaign will roll out across TV, social media, owned digital channels…
TikTok Shop to launch its own response to Amazon Prime
TikTok Shop wants to move beyond viral influencer products and impulse buys: the online platform is testing product subscriptions and a paid membership in the United States. In…
Audika MD on the hearing aid retailer’s rebranded shops
Hearing aid retailers Hidden Hearing and Amplifon UK came together to rebrand as Audika at the start of July, as they sought to strengthen the care they offered. It comes after…