Influencer Steffi Mercie’s cheese breaks records at Delhaize
In just 15 weeks, Delhaize has sold 100,000 units of the Belgian cheese Mercieke, created by influencer Steffie Mercie. The retailer aims to serve as a springboard for the…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
HIDE launches first OOH campaign to get Britain rethinking ready meals
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Retailers must embed social impact in the business model, not just their marketing campaigns
By Tanweer Khan, founder and chief executive of Causee
Southern Co-op to give 10,000 shoppers their groceries for free
Southern Co-op has launched a summer giveaway across 173 stores that will see up to 10,000 customers receive their shopping for free. The group’s “Pop in and Win” campaign will…
Swizzels backs Squashies with new TV campaign and nationwide sampling tour
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Beefeater taps Jamiroquai for 0.0% campaign
Gin brand Beefeater has teamed up with Jamiroquai to reimagine the British band's Virtual Insanity video with its non-alcoholic expression The post Beefeater taps Jamiroquai for…
Irn-Bru Revives 'Made In Scotland From Girders' Campaign
Irn-Bru is bringing back its ‘Made in Scotland from Girders’ Masterbrand campaign during August and September.
Boots launches hygiene poverty campaign as research reveals impact on young jobseekers
Boots has partnered with The Hygiene Bank and The King’s Trust to distribute 15,000 toiletry kits after new research found that a lack of access to hygiene essentials is…
BTS star and Jinro launch first global campaign
Korean soju Jinro has unveiled its first global campaign, featuring the brand's newly appointed ambassador, V of BTS The post BTS star and Jinro launch first global campaign…
Giant promotes e-commerce head to VP of marketing
The Ahold Delhaize USA banner promoted Gregg Dorazio to the role, highlighting the grocer’s efforts to capitalize on its digital operations.
From Yamal to the mall: How American Eagle is going back to school
Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team…
From shelf to scroll: what viral product launches reveal about the new marketing playbook
As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that…