How Champagne mastered the art of the collaboration
Creative collaborations are the lifeblood of Champagne marketing, enabling brands to find new audiences and enhance their lifestyle appeal. Lucy Shaw charts the best. The post How…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Cutwater taps Parker Posey for summer campaign
Anheuser-Busch's ready-to-drink brand Cutwater has teamed up with actor Parker Posey to 'redefine' summer hosting with Long Island Iced Tea The post Cutwater taps Parker Posey for…
Stoli to boost Pride and morale with latest investment
A campaign supporting the launch of SPI Group’s Stoli brand will roll out in Brighton’s pubs and bars next month to coincide with the city’s Pride celebrations. Jessica Mason…
GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi
This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional…
SPYLT unveils bold packaging update
SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”
News UK renews NewstrAid sponsorship for 12 months
The renewed sponsorship will support NewstrAid’s financial, emotional and practical assistance to current and former industry colleagues