The new rules of retail media: From selling ads to shaping decisions
What happens to retail media when the shopper is no longer the only one making the decisions? As AI agents begin to influence what we discover, choose and buy, the rules of retail…
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What happens to retail media when the shopper is no longer the only one making the decisions? As AI agents begin to influence what we discover, choose and buy, the rules of retail…
PG Tips has unveiled a rebrand across its range which includes refreshed packaging and an integrated marketing programme which aims to drive long-term growth. A new tea blend and…
With interest in performance beverages on the rise, beverage-makers are turning to a variety of ingredient solutions for pre-, during and post-activities.
The group's H1 adjusted pre-tax profit rose 9.9% to £404m as total sales including marketplace activity grew 1.6%
Total Q2 net sales fell more than 8%, but bright spots included activewear and, of all things, beauty.
Tom Langley, head of retail media for the John Lewis Partnership, says the next phase of growth will depend on retailers proving they can deliver measurable value for brands…
UK retail sales bounced back in August with online, department store and food sales helping to drive a stronger-than-expected rise in consumer spending. Sales volumes increased…
Following the relaunch of F&F Online, Tesco is expanding its fashion ecommerce offer adding more styles and size options, as well as exclusive online ranges. Additionally, Tesco…
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
Wells Enterprises’ facility in Dunkirk, N.Y., located at One Ice Cream Drive, was named the 2026 Dairy Foods Plant of the Year. The plant produces Nutella Ice Cream, Blue Bunny…
Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
European online sales of fashion, beauty, and luxury goods continue to grow, but the balance of power is shifting. Beauty is outperforming fashion, while marketplaces and…