Frasers Group to contest ‘out of touch’ ASA ruling
Retailer hits back at advertising watchdog after regulator banned Puma baselayer top ad for misleading reference pricing claims
Actualité européenne des PGC
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
Two letters, one message: Frasers Group ramps up pressure on regulators and government
Frasers Group has struck out against the Advertising Standards Authority (ASA)’s guidance on RRPs (Recommended Retail Prices). The post Two letters, one message: Frasers Group…
Amazon in court: did the platform make advertisers pay too much?
The U.S. Federal Trade Commission (FTC) and as many as 21 U.S. states are suing Amazon for overcharging advertisers. Since 2019, the e-commerce giant is alleged to have…
Frasers finance boss calls RRP rules ‘unreasonable and unlawful barriers’
Frasers Group chief financial officer Chris Wootton has written to the Advertising Standards Authority (ASA) calling for it to reconsider its approach to recommended retail prices…
Belgian brewers launch a campaign against stricter advertising rules
In a remarkable open letter, Belgian brewers are asking the government to scale back the planned tightening of alcohol advertising regulations. The industry is particularly…
GUEST COMMENT The store is part of the story: why retail media’s content boom requires a new approach to measurement
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
ASA bans Boots promotion for causing ‘unnecessary disappointment’
The Advertising Standards Authority (ASA) has banned promotional offer from Boots for a free No7 lotion due to concerns over stock availability causing participants “unnecessary…
As Retail Stagnates, Ad Dollars Help Walmart Stay The Course
Walmart’s slowing same-store sales and cautious outlook put fresh focus on its growing advertising business to support profits.
Aldi chief backs govt review into supermarket discount pricing
The government warned earlier this month that outlets were artificially inflating base prices before advertising discounts
Younger Germans Turn To Social Media For Product Information, Older Consumers To Leaflets
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
Opinion: Why drinks brands can’t buy their way onto your feed anymore
For many drinks brands, 2026 marks a fundamental change in how social media works for them. With the latest high fat, sugar, or salt (HFSS) advertising restrictions now in force…