Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old company.
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old company.
The decline came as total grocery sales rose 2.5%, while grocery inflation slowed to 2.6% in the four weeks to 12 July 2026
This year's collection from the London-based retailer Berry Bros & Rudd explores the theme 'the Auld and the Bold' with 20 expressions The post Berry Bros unveils 2026 Odyssey…
MediaMarkt is considered the best-known electronics brand among Dutch consumers, but Bol attracts the most buyers. Research by Behavio shows just how strongly a retailer’s origins…
"Rather than being a marker of decline, shouldn't we make our high streets the symbols of Britain's renaissance?" Burnham said
Helge Sparsoe, chief executive of Fyffes, talks to Stephen Wynne-Jones about the company’s bold repositioning and brand ambitions.