Marketing dans les PGC en Europe

Distribution

Starbucks CEO Niccol Brought Back Customers, Investors Want Margins Next

Brian Niccol’s first two years at Starbucks have seen store upgrades and marketing efforts help bring customers back.

Marketing

ESM – European Supermarket Magazine il y a 2 j EN

Distribution

Cotswold Outdoors unveils new autumn/winter campaign

Cotswold Outdoor has unveiled its new campaign, which showcases the animals that call the outdoors home. The marketing drive, titled ‘We speak outdoors’, will run nationwide and…

Emplois, Distribution ›

Lancement produit Marketing E-commerce

Retail Gazette il y a 2 j EN

Distribution

“Print is not dead”: PubliBox wants to help retailers conquer all of Belgium

While retailers shift marketing budgets to digital channels, PubliBox believes remarkably strongly in the mailbox. The coupon platform is now expanding its reach to all of…

Emplois, Distribution ›

Marketing

RetailDetail Europe il y a 2 j EN

Distribution

Cotswold Outdoor launches new “We speak outdoors” brand campaign nationwide

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…

Emplois, Distribution ›

Lancement produit Marketing

Retail Times il y a 2 j EN

Distribution

PUMA

Puma names ex-Nike exec as senior vice president sports marketing

Puma has named Steve Cecchini as its new senior vice president for sports marketing. He joins the firm from Nike, where he was general manager, global football clubs, federations…

Emplois, Distribution ›

Marketing

Retail Gazette il y a 2 j EN

Distribution

Tesco

Tesco and In Kind Direct unlock over 6 million hygiene products for families in need

UK product giving charity In Kind Direct and Tesco’s ‘Buy 2, we’ll donate 1 ’ campaign, which returned this spring for the sixth time, has supported families across the country…

Emplois, Distribution ›

Marketing

Grocery Gazette il y a 2 j EN

Hygiène-beauté

Boots’ Charlotte Lock: New campaign celebrates “beautiful and brutal” moments of life

Health, beauty and wellness retailer Boots has unveiled a new brand platform, which celebrates the “realities of life”. Titled ‘Give It Some Boots’, the campaign aims to show the…

Emplois, Hygiène-beauté ›

Lancement produit Marketing

Retail Gazette il y a 2 j EN

Boissons

BrewDog enters five-year Leicester Tigers partnership

BrewDog has teamed up with rugby union club Leicester Tigers, becoming the official beer partner during 2026-27. The new partnership will involve marketing activations, as well as…

Emplois, Boissons ›

Marketing

Grocery Gazette il y a 3 j EN

Hygiène-beauté

Trafford Centre’s multi-brand beauty event sees 7.5% jump in sales

Trafford Centre’s destination-wide Beautopia campaign and in-person event resulted in a boost for the centre’s range of health and beauty brands. Manchester’s shopping destination…

Emplois, Hygiène-beauté ›

Marketing

Retail Gazette il y a 3 j EN

Distribution

ACS appoints new head of retailer engagement and marketing

Laura Bates joins from retail trade agency Cirkle, where she was an associate director

Emplois, Distribution ›

Marketing Nominations

Better Retailing il y a 3 j EN

Distribution

Albert Heijn

[Interview] “Retail is like elite sports!” (Els Lagrou, Albert Heijn Belgium)

The move to Albert Heijn was a real eye-opener for marketing director Els Lagrou. She has since fallen in love with both the industry and the brand, which is carving out a niche…

Emplois, Distribution ›

Marketing

RetailDetail Europe il y a 3 j EN

Distribution

GUEST COMMENT From prompts to purchases: what LLM advertising push means for brands

Chris Mellish, MD, Marketing Practice Lead UK and Ireland, Accenture Song takes a look at what OpenAI’s move into advertising means for retailers and brands – not least in terms…

Emplois, Distribution ›

Marketing

InternetRetailing il y a 3 j EN