Colruyt revamps its sustainable rewards program
While the Green Score is receiving independent certification, Colruyt Group is renaming the loyalty program in its app: with “Every Step Counts,” the retailer aims to more…
Actualité européenne des PGC
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Colruyt Group Launches Scheme Linking Gym Visits With Grocery Credit
Colruyt Group, the Belgian retail corporation, has launched a membership scheme linking physical activity with grocery savings.
With its “Move & Save” subscription, Colruyt Group bridges the gap between fitness clubs and supermarkets
Colruyt Group is launching Move & Save, a subscription plan that, for the first time, systematically links Jims fitness clubs and Colruyt supermarkets. This marks a significant…
Colruyt Unveils Limited-Edition Burgundy To Celebrate Historic Winery Partnership
Colruyt has launched of a limited special-edition wine bottle to celebrate 65 years of collaboration with Domaines Albert Bichot.
Colruyt Group And Scania Kick Off Hydrogen Truck Trial In Belgium
Colruyt Group has partnered with Scania to deploy two experimental hydrogen fuel cell trucks (FCEVs) into daily logistics operations.
Six more stores for Bike Republic
Bike Republic will expand from 42 to 48 locations in the coming months. The Colruyt Group’s bicycle chain is now deliberately targeting city centers and expects to return to…
Brico Planit to join Colruyt on former Makro site
Progress is being made on the redevelopment of the former Makro site in Deurne. Following the announcement that Colruyt Professionals will open there on September 16, Brico Planit…
Colruyt Professionals to open at former Makro site in Deurne
While discussions about the redevelopment of the former Makro site in Deurne are still in full swing, Colruyt Professionals will open its ninth location there on September 16—its…
ZEB reaches 80-shop milestone in La Louvière
Last Friday, the Belgian multi-brand chain ZEB, owned by the Colruyt Group, opened its 80th store in La Louvière. Eventually, the chain sees potential for 100 stores in Belgium.
“Cook the flyer”: Colruyt combines recipes with ingredients on promotion
Since September is an expensive month for families with children, Colruyt is launching a series of easy, balanced recipes built entirely around products on sale. Families can save…
Colruyt Group pioneers hydrogen trucks
Scania has delivered two hydrogen-powered trucks to Colruyt Group. The retailer is striving for more sustainable and 100% zero-emission freight transport, in which…
The most successful campaign ever—and other interesting facts from the Colruyt Annual Report
Last fall, Colruyt launched its most engaging campaign ever. The product assortment in its supermarkets is evolving, its retail media offerings are expanding, and a “murder…