Trip appoints Kendall Jenner as global ambassador and shareholder
Functional drinks brand Trip has announced the selection of model Kendall Jenner as its new global ambassador and equity shareholder. The brand is set to launch a global campaign…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Asda launches major discounts on baby essentials
Asda’s Baby Event returns this month, running from 7 September to 29 September, and includes discounts across over 740 infant products. The new promotion features savings of…
Laura Woods partners with M&S to cook for grassroots football players
M&S Food has partnered with award-winning sports broadcaster Laura Woods as part of its Eat Well, Play Well: Grassroots campaign. The campaign helps grassroots clubs in the UK…
Travis Kelce fronts Tommy Hilfiger autumn campaign
Tommy Hilfiger has unveiled its autumn 2026 campaign which stars Taylor Swift’s husband and NFL player Travis Kelce. The marketing drive follows on from the brand’s spring…
The Weekly Closeout: Reebok partners with Hilary Duff and Saks Fifth Avenue launches fall campaign
The pop icon is the athletic retailer’s latest ambassador. Meanwhile, the department store, and sister brand Neiman Marcus, debuted seasonal campaigns.
Gillian Anderson returns as chief compliments officer in new M&S spot
Chief compliments officer Gillian Anderson returns for M&S’s autumn campaign, which celebrates the “shared love of style amongst women”. The new campaign is the third instalment…
La Patate aims to raise up to 1 million euros from the public
The French fry chain La Patate, founded by content creator Average Rob, is launching a crowdlending campaign on Winwinner on September 9. The company aims to raise between 500,000…
Five Below’s ‘maniacal focus’ on the customer pays off
CEO Winnie Park attributed some of its Q2 success to a shift away from traditional media spending channels last year.
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to algorithms”
Bel’s US general manager Negar Sedghi on capex, GLP 1, healthier snacking – and why AI is reshaping shopping. The post Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to…
Lush launches campaign highlighting harm caused by social media
Lush is looking to spotlight the harm caused by big social media platforms in its new campaign, which is now live across all of its stores in the UK, EU, USA and Canada. The…
AMA Dairy Welfare Labels Meet EU EmpCo Requirements, Supporting Exports To Germany
Austrian agricultural marketing group AMA has received approval from Germany’s Animal Welfare Initiative for its quality labels.