Sazerac enters the soju category with launch of DALHO
Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category.
Actualité européenne des PGC
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Fanatics launches multi-year partnership with Ryder Cup and DP World Tour
Fanatics has launched a multi-year partnership with The European Tour Group, spanning the DP World Tour and Ryder Cup Europe. As part of the agreement, Fanatics will become the…
Dolmio resurrects iconic puppet family for 40th anniversary campaign
Dolmio’s has marked its 40th anniversary with a new campaign starring its iconic puppet family. According to the brand this is its most ambitious campaign in over ten years…
What does the ‘GLP-1 friendly’ label really mean?
Food companies are increasingly adopting the label on packaging, but failing to explain how it could help consumers on weight loss drugs, one industry expert writes.
Independent store spending falls as wider grocery sales rise
Sales through symbols and independents fell 2.9% year on year in late spring and early summer
Shein valuation plunges from $100bn to $25bn ahead of Hong Kong IPO
Fast-fashion retailer reportedly plans to offer 8% of shares as slower growth and regulatory pressures weigh on investor appetite
Bugaboo’s CEO Adriaan Thierry: “collaborations are part of our DNA”
Amsterdam-based stroller brand Bugaboo has unveiled a new limited-edition collection of baby products in collaboration with British fashion brand Stella McCartney. The collection…
Champion names BTS member as new face of global campaign
American sporting brand Champion has named BTS’s V as its latest brand ambassador. The K-pop boyband member will be the face of the brand’s new ‘True Champion’ marketing drive…
Aldi brings back emojis for the start of the school year
At the end of August, Aldi will launch its seventh emoji savings campaign in Belgium. The discount retailer is once again focusing specifically on families and is linking this…
British onion supplies face squeeze after drought hits East Anglia crop
British onion supplies are set to tighten after extreme heat and prolonged drought severely hit this year’s crop, with growers warning of smaller bulbs, lower yields and quality…
Can Nicotine Pouches Drive Big Tobacco's Future Beyond Cigarettes?
Fast-growing nicotine pouches have emerged as one of Big Tobacco's most important bets on a future beyond cigarettes.
Bruichladdich Yellow Submarine III
Bruichladdich Distillery's Yellow Submarine has resurfaced as part of the progressive Hebridean distillery's 25th anniversary celebrations.