poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
Actualité européenne des PGC
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
DIA Unveils New 'On the Go' Chilled Beverage Range For Summer
Spanish supermarket chain DIA has revamped its refrigerated beverage lineup with a new 'on the go' collection.
The most successful campaign ever—and other interesting facts from the Colruyt Annual Report
Last fall, Colruyt launched its most engaging campaign ever. The product assortment in its supermarkets is evolving, its retail media offerings are expanding, and a “murder…
Aryzta To Review Options For Germany As H1 Growth Slows
Bakery firm Aryzta has announced that it is reviewing its options for Germany as the division weighed on its overall H1 performance.
Campari To Sell Cognac And Tequila Brands
Campari has agreed to sell its Bisquit & Dubouché Cognac and Cabo Wabo Tequila to an Irish spirits company.
France Creates Drought Relief Plan For Farmers
The French government has announced an aid plan to support farmers severely affected by heat waves and drought.
Nichols Acquires Functional Soft Drinks Brand Vithit For €75m
Soft drinks maker Nichols has announced the acquisition of 100% of the shares in Vithit Limited and its subsidiaries for €75 million.
Charles Tyrwhitt celebrates 40th anniversary
British menswear brand Charles Tyrwhitt celebrates its 40th anniversary with a new campaign fronted by the brand’s founder Nick Wheeler. The marketing drive features exclusive…
CMA proposes supermarket land rules for Aldi and Lidl
The competition watchdog wants the discount grocers subject to the same land agreement restrictions as major rivals
Packaging Association Calls For PPWR Rules To Be Followed
Manufacturers have seen a sharp increase in requests that go beyond the requirements of the EU Packaging and Packaging Waste Regulation (PPWR), says French...
Lotus Bakeries Posts 14% Half-Year Revenue Growth Driven By Biscoff
Lotus Bakeries reported consolidated revenue of €749.1 million in the first half of its 2026 financial year, marking a 14% increase.