Watch: Liberty names Helena Bonham Carter ‘Head of the Extraordinary’
Liberty has appointed British actress Helena Bonham Carter as its ‘Head of the Extraordinary’ as it expands its 2026 Beauty Advent Calendar campaign beyond a traditional product…
Marketing
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Hovis launches £4m nationwide campaign
Hovis is launching a major £4m nationwide multi-channel campaign, ‘Strength Baked In’, which will run through September, October and November. This marks the first marketing…
FDA Allows Marketing Of Juul's New E-cigarettes And Flavoured Pods
The US Food and Drug Administration has authorised the marketing of three new 'JUUL2' e-cigarette products.
Inside Bed Bath & Beyond’s ambitions to transcend retail
A rebrand to Neighborhood Intelligence positions it as “bigger than a retail company.” But a slew of recent acquisitions has drawn skepticism.
ITVET appoints Toolbox Marketing to strengthen brand presence
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Frasers finance boss calls RRP rules ‘unreasonable and unlawful barriers’
Frasers Group chief financial officer Chris Wootton has written to the Advertising Standards Authority (ASA) calling for it to reconsider its approach to recommended retail prices…
Asics launches new trail runner campaign
Asics has unveiled a new campaign which puts the spotlight on trail running. Devised by creative agency AGIT8, the marketing drive highlights that trail running is “tough” but…
Stella Artois & Netflix launch Gentlemen-themed campaign
Stella Artois partnered with Netflix to launch a major global marketing campaign, ‘The Gentlemen’s Serve’, fronted by actor Theo James and Sir David Beckham. This campaign…
BOSS’s Autumn/Winter 2026 campaign celebrates modern suiting
BOSS has unveiled a new campaign, fronted by British actor and BOSS ambassador Aaron Pierre, which showcases modern suiting. The campaign also stars American model Grace Elizabeth…
How Athleta is revamping its brand narrative with bolder purpose
Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
“Cook the flyer”: Colruyt combines recipes with ingredients on promotion
Since September is an expensive month for families with children, Colruyt is launching a series of easy, balanced recipes built entirely around products on sale. Families can save…
Poundstretcher’s latest campaign showcases low prices
Budget retailer Poundstrecher has unveiled a new campaign that aims to highlight its deals and low prices on “market leading brands”. The marketing drive, titled ‘Love the Brands…