Nordstrom expands FAO Schwarz offerings, debuts new app features for holidays
The department store revamped its Nordy marketing character and is offering same-day beauty deliveries at select locations this season.
Marketing
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Parfetts to rebrand as Go Local Wholesale
The rebrand will also come with expanded support and a new consumer app for retailers
Benecol unveils bold new look backed by six-figure ‘Live More’ marketing campaign.
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The Happy Egg Co. backs Asda Tickled Pink campaign
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Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Intermarché Launches Campaign To Support French Fruit Growers
Intermarché is promoting smaller-sized apples as part of efforts to support French apple growers affected by summer heatwaves and drought.
PG Tips unveils major rebrand and marketing campaign
PG Tips has unveiled a rebrand across its range which includes refreshed packaging and an integrated marketing programme which aims to drive long-term growth. A new tea blend and…
Former Wrexham goalkeeper visits Brickfield Rangers as part of M&S campaign
Former Premier League and Wrexham goalkeeper Ben Foster visited young players at Brickfield Rangers FC alongside M&S senior nutritionist Sophia Thistlethwaite. He surprised the…
Chicago Town launches YouTube series as part of campaign
Chicago Town launched a five-part YouTube series that is part of a marketing strategy to engage younger audiences through creator-led content and platforms. This is part of the…
Pepsi celebrates New York Knicks with Championship can
PEPSI and the New York Knicks are tipping off the 2026-27 season with Champions Deserve Pepsi, a new campaign honoring the team’s title and limited-edition PEPSI x Knicks…
Fast-growing St. Ewe launches first-ever national advertising campaign
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ANL renews £10,000 NewstrAid sponsorship for 2026
The publisher has supported the newspaper and magazine industry charity since 2022