Little Moons invests millions in TikTok-led frozen snacking campaign
Little Moons has launched a £2m marketing campaign as the mochi ice cream brand looks to strengthen its position in the frozen snacking category. The campaign expands the brand’s…
Actualité européenne des PGC
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Carlsberg crowned World Cup’s beer winner as rivals miss sales boost
Carlsberg has outperformed its brewing rivals during the Fifa World Cup as the progress of several European teams supported beer sales in its key markets. Morgan Stanley described…
Lactalis Canada To Acquire Agropur’s Fine Cheese Division
Lactalis Canada Inc has reached a definitive agreement with Agropur Cooperative to acquire the assets of its fine cheese division.
Consumers Respond To Food Benefits, Not 'Resilient' Agriculture Messaging, EIT Food Finds
Consumers want healthy, tasty, trusted food, but 'regenerative' tech terms alone won't win them over, says EIT Food research.
Superdrug owner considers delaying £1.5bn London IPO until 2027
Superdrug owner AS Watson reportedly considered delaying its £1.5 billion London flotation until 2027, amid potential regulatory complications in Asia. The Hong Kong-based health…
Zara owner confirms August launch for first UK Lefties store
Zara owner Inditex has confirmed its budget fashion chain Lefties will make its UK debut in Liverpool at the end of August. The retailer is due to open at Liverpool ONE before…
Grenade launches Soft Core protein bar range
Grenade is expanding its protein bar portfolio with the launch of a new Soft Core range across grocery, convenience and wholesale channels. The 50g bars feature a soft dough…
EU forces Google to open Android and Search data to rival AI platforms, reshaping retail media
The European Commission (EC) has ordered Google to give rival AI assistants greater access to Android and share anonymised search data with competing search engines and qualifying…
AI is scaling retail media creative, but community signals may determine whether it actually works
New research suggests that the volume of creative being generated by AI is increasing much faster than its quality. The post AI is scaling retail media creative, but community…
Refresco Names Minsok Pak As President, Chief Strategy And Transformation Officer
Refresco has appointed Minsok Pak as its new president, chief strategy and transformation officer, effective 15 July 2026.
Marks & Spencer Opens Its Largest Standalone Food Store
UK retailer Marks & Spencer has announced the opening of its largest standalone food store to date in Godalming, Surrey.
Carrefour Belgium Steps Up Commitment For Balanced Nutrition
Carrefour Belgium is strengthening efforts to promote balanced nutrition, in line with recommendations from Belgian Food Council for Prevention.