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American clothing brand Calvin Klein has unveiled the first instalment of its autumn 2026 denim campaign which stars Canadian pop star Tate McRae. Titled ‘Feel the Fit’, the…
Mother and babycare brand JoJo Maman Bébe is nominated for Brand Partnership of the Year at this year’s RG Retail Excellence Awards. The brand collaborated with Godstone Farm for…
In a remarkable open letter, Belgian brewers are asking the government to scale back the planned tightening of alcohol advertising regulations. The industry is particularly…
Plant-based brand Beyond Meat has launched major campaign Beyond Busy: September Reset, which aims to inspire the UK to implement healthier eating habits. Running from 1…
Timed to the back-to-school season, the campaign reminds parents of the critical role nutrition plays in helping set kids up for a successful day at school. Including milk with…
Retail Media investment continues to rise, but rapid growth inevitably brings greater scrutiny. Marie-Clare Puffett, Senior Director, Industry Development & Marketing, IAB Europe…
Ainsley Foods Company highlighted its couscous range last week through a five-day in-store activation fronted by TV chef Ainsley Harriott. The marketing installation will take…
George at Asda has unveiled a new campaign that aims to reposition the brand as “a destination where style and value exist together”. Devised by creative agency Lucky Generals, it…
Maynards Bassetts has launched the latest part of its long-standing ‘Set the Juice Loose’ campaign, which shows its range of wine gums and jelly babies. The marketing campaign was…
The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
Coca-Cola has launched its new Premier League campaign for the upcoming 2026/27 season to boost visibility and overall sales during the major sporting occasion. The new campaign…
