Marketing dans les PGC en Europe

Alimentaire

Nestlé Shoots To Score Younger Generation With NBA Deal

Nestlé is making its biggest-ever international sponsorship play through an NBA deal with its cocoa and malt drinks business.

Emplois, Alimentaire ›

Marketing

ESM – European Supermarket Magazine 7 oct. 2026 EN

Distribution

Aldi

Belgian princess Delphine’s art reproductions remain on Aldi shelves

Aldi's art campaign featuring Princess Delphine does not appear to be repeating the success of the one with Koen Vanmechelen—at least for now. More than a week after its launch…

Emplois, Distribution ›

Marketing

RetailDetail Europe 7 oct. 2026 EN

Distribution

Growth director Andrew Boddy on how Stripe & Stare is building beyond performance marketing

Stripe & Stare has grown from roughly £4m to around £15m in sales in little more than two years. Growth director Andrew Boddy tells Retail Gazette why diversifying beyond Meta and…

Emplois, Distribution ›

Marketing

Retail Gazette 7 oct. 2026 EN

Alimentaire

The Kraft Heinz Company

Heinz marks 150 years of ketchup with new UK campaign

Heinz is celebrating 150 years of its tomato ketchup with a new UK campaign highlighting the brand’s long-standing role in British food culture. Created by Wieden+Kennedy London…

Emplois, Alimentaire ›

Marketing

Grocery Gazette 7 oct. 2026 EN

Distribution

Colruyt Group

[In depth] Colruyt, Aldi, Lidl, and labor unions launch a lobbying campaign over Sunday openings in Belgium

Together with three labor unions, Colruyt, Aldi, and Lidl are launching a remarkable campaign to create a so-called “level playing field” in the supermarket sector. The goal is to…

Emplois, Distribution ›

Marketing

RetailDetail Europe 7 oct. 2026 EN

Distribution

Carrefour

Retail media hits £2bn as UK ad spend jumps 32% in H1

Online retail media grew faster than any other category in the UK digital advertising market during the first six months of 2026. The post Retail media hits £2bn as UK ad spend…

Emplois, Distribution ›

Marketing E-commerce

InternetRetailing 7 oct. 2026 EN

Distribution

Cotswold Outdoor expands retail media network with new in-store advertising platform

Cotswold Outdoor Group has expanded its retail media network through a partnership with retail media technology provider Broadsign and in-store media specialist IUF. The post…

Emplois, Distribution ›

Marketing E-commerce

InternetRetailing 7 oct. 2026 EN

Distribution

Cotswold Outdoor expands retail media network with in-store advertising push

Cotswold Outdoor Group has expanded its retail media network into stores as it looks to give brand partners more ways to reach shoppers across physical and digital channels. The…

Emplois, Distribution ›

Marketing E-commerce

Retail Gazette 6 oct. 2026 EN

Distribution

The Kraft Heinz Company

Kraft Heinz Backs Protein, Fibre Trends As Innovation Drive Gains Steam

Kraft Heinz backs protein and fibre trends as it ramps up marketing investment and looks to accelerate innovation.

Emplois, Distribution ›

Corporate Marketing E-commerce

ESM – European Supermarket Magazine 6 oct. 2026 EN

Alimentaire

The Kraft Heinz Company

Kraft Mac & Cheese enters first new category in decades with cheesy ramen

The launch comes as owner Kraft Heinz invests $700 million into marketing, sales, and R&D under CEO Steve Cahillane to drive growth.

Emplois, Alimentaire ›

Corporate Marketing E-commerce

Food Dive 6 oct. 2026 EN

Alimentaire

Ferrero

Nutella maker Ferrero building a sweets ‘powerhouse’ in the US

The company is increasing marketing and innovation as it aims to nearly double sales to $20 billion through a portfolio of candies, cereals and more.

Emplois, Alimentaire ›

Marketing Innovation

Food Dive 6 oct. 2026 EN

Distribution

Employers back major ‘shop local’ campaign ahead of Christmas to boost local businesses

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…

Emplois, Distribution ›

Marketing

Retail Times 6 oct. 2026 EN