2026 State of the Beverage Industry: Beer market navigates trends, challenges
Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.
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Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.
Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.
This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional…
In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.
Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer…
Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand.
Non-alcoholic beer continued to grow in Europe, while beer production and consumption declined in 2025: The Brewers of Europe.
Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market.
This year’s State of the Industry report on energy drinks notes that although energy drinks are evolving to meet consumers’ broader wellness expectations, the traditional shot…
Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.
Heat-resistant molds can survive—and even be activated by—pasteurization. Learn where they originate, why detection is challenging, and how beverage producers are rethinking…
This year’s State of the Industry report on coffee and RTD coffee highlights that despite market volatility in supply chains and pricing, variety, convenience, and premiumization…