Adidas’ World Cup victory comes at a price
The World Cup delivered Adidas more than substantial growth in the second quarter. However, there has also been criticism: the (too?) high marketing investments are weighing on…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Trent Alexander Arnold and Brahim Díaz front adidas and Arte Antwerp campaign
adidas has partnered with Belgian streetwear label Arte Antwerp for their FW26 collection, which launches with a footballer-fronted campaign. English footballer Trent…
England player Noni Madueke fronts campaign for ASOS and adidas
ASOS and adidas Originals have unveiled a new campaign for its first menswear line, which will be available on ASOS from July 29 for all ASOS. WORLD customers and from July 30 to…