Aldi ressort ses emojis pour la rentrée scolaire
Fin août, Aldi lancera pour la septième fois sa campagne de collection d'emojis en Belgique. Le discounter cible à nouveau clairement les familles et associe cette année sa…
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« Pas de points, pas de coupons, pas de stress » : Aldi lance une campagne contre les applications de fidélité (mais pas en Belgique)
Dans le cadre d'une campagne publicitaire commune remarquable, Aldi Nord et Aldi Süd prennent fermement position, sur leur marché national, contre la complexité des applications…
WATCH Aldi releases full Christmas 2026 advert starring Kevin the Carrot
Following a 10-second teaser released on 02 November, Aldi has unveiled the full 45-second festive film which sees its plucky Kevin the Carrot return for a tenth year. Titled The…
After 10 years, is it time Aldi cooked Kevin?
A decade after the discount supermarket introduced Kevin the Carrot as part of its festive advertising, Katie Searles asks if Aldi needs to retire the anthropomorphic vegetable……
Aldi teases Christmas advert as Kevin the Carrot searches for missing Cauli Dog
Aldi has teased its upcoming Christmas advert, revealing that Kevin the Carrot is returning for another festive adventure as he searches for his family’s missing pet, Cauli Dog…
Aldi’s Halloween drive transforms car bays into ‘broomstick parking’
Aldi has taken its Halloween marketing into the real world with a dedicated broomstick parking bay at its Water Lane store in York, using a playful in-store activation to drive…
Aldi Scotland launches ‘Porktober’ campaign to champion Scottish pork
Aldi Scotland has launched a new campaign to promote Scottish pork, inviting parents to confess the white lies they have told their children about food. The discounter’s…
Belgian princess Delphine’s art reproductions remain on Aldi shelves
Aldi's art campaign featuring Princess Delphine does not appear to be repeating the success of the one with Koen Vanmechelen—at least for now. More than a week after its launch…
![[In depth] Colruyt, Aldi, Lidl, and labor unions launch a lobbying campaign over Sunday openings in Belgium](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28159%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%236a4fd0%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%233a2a86%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27496%27%20cy%3D%27255%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M7%2018a2%202%200%201%200%20.001%204.001A2%202%200%200%200%207%2018zm10%200a2%202%200%201%200%20.001%204.001A2%202%200%200%200%2017%2018zM6%204l1%202h14l-3%208H8L5%203H2v2h1.6L6%204z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[In depth] Colruyt, Aldi, Lidl, and labor unions launch a lobbying campaign over Sunday openings in Belgium
Together with three labor unions, Colruyt, Aldi, and Lidl are launching a remarkable campaign to create a so-called “level playing field” in the supermarket sector. The goal is to…
Aldi partners with Retail Trust to support colleague wellbeing
Aldi has become the latest retailer to support the Retail Trust’s Lets Respect Retail campaign, as it not only looks to strengthen wellbeing support for its 45,000 UK colleagues…
Aldi brings back emojis for the start of the school year
At the end of August, Aldi will launch its seventh emoji savings campaign in Belgium. The discount retailer is once again focusing specifically on families and is linking this…
Aldi chief backs govt review into supermarket discount pricing
The government warned earlier this month that outlets were artificially inflating base prices before advertising discounts