Kraft Heinz Backs Protein, Fibre Trends As Innovation Drive Gains Steam
Kraft Heinz backs protein and fibre trends as it ramps up marketing investment and looks to accelerate innovation.
E-commerce
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Kraft Mac & Cheese enters first new category in decades with cheesy ramen
The launch comes as owner Kraft Heinz invests $700 million into marketing, sales, and R&D under CEO Steve Cahillane to drive growth.
Kraft Heinz pours nearly $100M more into innovation to drive turnaround
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.