Heinz marks 150 years of ketchup with new UK campaign
Heinz is celebrating 150 years of its tomato ketchup with a new UK campaign highlighting the brand’s long-standing role in British food culture. Created by Wieden+Kennedy London…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Kraft Heinz Backs Protein, Fibre Trends As Innovation Drive Gains Steam
Kraft Heinz backs protein and fibre trends as it ramps up marketing investment and looks to accelerate innovation.
Kraft Mac & Cheese enters first new category in decades with cheesy ramen
The launch comes as owner Kraft Heinz invests $700 million into marketing, sales, and R&D under CEO Steve Cahillane to drive growth.
Kraft Heinz, Disney enter long-term strategic marketing partnership
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