Le marketing par l’exemple (du porte cure-dents)…
Un ŒIL GRANDE CONSO dédicace à tous les enseignants en marketing ! Dans la série “comment la présentation du produit peut servir l’usage”, j’avoue avoir été bluffé par ce porte…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
« Pas de points, pas de coupons, pas de stress » : Aldi lance une campagne contre les applications de fidélité (mais pas en Belgique)
Dans le cadre d'une campagne publicitaire commune remarquable, Aldi Nord et Aldi Süd prennent fermement position, sur leur marché national, contre la complexité des applications…
Italians Cut Back On Out-of-Home Dining – Coop Italia
Inflation fatigue, geopolitical uncertainty and lifestyle recalibrations are defining 2026 Italian consumption, notes Coop Italia.
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
BOSS’s Autumn/Winter 2026 campaign celebrates modern suiting
BOSS has unveiled a new campaign, fronted by British actor and BOSS ambassador Aaron Pierre, which showcases modern suiting. The campaign also stars American model Grace Elizabeth…
Tate McRae brings ‘signature attitude’ to new Calvin Klein autumn 26 campaign
American clothing brand Calvin Klein has unveiled the first instalment of its autumn 2026 denim campaign which stars Canadian pop star Tate McRae. Titled ‘Feel the Fit’, the…
John Morgan featured in new MilkPEP ad
Timed to the back-to-school season, the campaign reminds parents of the critical role nutrition plays in helping set kids up for a successful day at school. Including milk with…
Champion names BTS member as new face of global campaign
American sporting brand Champion has named BTS’s V as its latest brand ambassador. The K-pop boyband member will be the face of the brand’s new ‘True Champion’ marketing drive…
Aldi brings back emojis for the start of the school year
At the end of August, Aldi will launch its seventh emoji savings campaign in Belgium. The discount retailer is once again focusing specifically on families and is linking this…
Younger Germans Turn To Social Media For Product Information, Older Consumers To Leaflets
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
Why ‘fake’ job ads are becoming retail’s latest marketing tactic
Over the past few years there has been a rise in “fake” jobs. Not simply jobs adverts that turn out to be fabricated, but jobs that purely serve as a marketing function such as…
Mr. Marvis breaks the 100 million euro mark and doubles profits
The Dutch pants brand Mr Marvis is doing well: in 2025, its revenue exceeded 100 million euros for the first time, and its profits doubled. Significant marketing investments…