L’UPPIA mise sur la jeunesse pour renouveler l’image de la conserve
Comment faire évoluer la perception d’un produit traditionnel auprès des nouvelles générations ? L’UPPIA mise sur une communication renouvelée avec sa campagne « La conserve…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Le marketing par l’exemple (du porte cure-dents)…
Un ŒIL GRANDE CONSO dédicace à tous les enseignants en marketing ! Dans la série “comment la présentation du produit peut servir l’usage”, j’avoue avoir été bluffé par ce porte…
« Pas de points, pas de coupons, pas de stress » : Aldi lance une campagne contre les applications de fidélité (mais pas en Belgique)
Dans le cadre d'une campagne publicitaire commune remarquable, Aldi Nord et Aldi Süd prennent fermement position, sur leur marché national, contre la complexité des applications…
Mamas and Papas appoints new CFO and marketing director
Jessica Hodgson takes on the CFO role, while Helen Monks joins from Regatta Group as brand and marketing director
The LEGO Group unveils ‘magical’ Christmas ad
The LEGO Group has unveiled its Christmas ad campaign which invites families to take a peak behind the doors of its holiday workshop. Titled The Holiday Worksho‘, the campaign was…
Boots “want to redefine what people expect at Christmas”
Boots is hoping to make shoppers smile, but also build on their new platform on the lead-up to the critical Christmas period. Its 2026 Christmas campaign, For Gifts They’ll Really…
WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
Aldi’s Halloween drive transforms car bays into ‘broomstick parking’
Aldi has taken its Halloween marketing into the real world with a dedicated broomstick parking bay at its Water Lane store in York, using a playful in-store activation to drive…
Gremlins In the Machine – DIA Partners With Warner Bros. On Gamified Range
Spain’s DIA is rolling out a range of products inspired by the Gremlins films, as part of a gamification and nostalgia campaign.
Chicago Town launches YouTube series as part of campaign
Chicago Town launched a five-part YouTube series that is part of a marketing strategy to engage younger audiences through creator-led content and platforms. This is part of the…
Napolina invests six-figures in major marketing campaign
Italian food brand Napolina has unveiled a major new marketing campaign which will run throughout October and November. This comes as the brand has experienced significant growth…