Le fromage de l’influenceuse Steffi Mercie bat des records chez Delhaize
En à peine 15 semaines, Delhaize a vendu 100 000 pièces du fromage belge « Mercieke », créé par l'influenceuse Steffie Mercie. Le distributeur souhaite servir de tremplin aux…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
La bière Tout Bien d’Average Rob en passe d’atteindre les 10 millions de chiffre d’affaires
Sur un marché de la bière en perte de vitesse, Tout Bien, la marque de bière de l'influenceur belge Average Rob, a vu son chiffre d'affaires progresser de 86 % l'année dernière…
TikTok Shop to launch its own response to Amazon Prime
TikTok Shop wants to move beyond viral influencer products and impulse buys: the online platform is testing product subscriptions and a paid membership in the United States. In…
Influencer Steffi Mercie’s cheese breaks records at Delhaize
In just 15 weeks, Delhaize has sold 100,000 units of the Belgian cheese Mercieke, created by influencer Steffie Mercie. The retailer aims to serve as a springboard for the…
Depop introduces The Zara Larsson Edit with global campaign
Resale marketplace Depop has unveiled its newest campaign starring Zara Larsson, with the multi-platinum artist also providing an exclusive edit featuring 20 to 30 pieces…
Decathlon launches ‘Middle Aisle’ in discounter push
Decathlon has introduced its own version of the famed ‘Middle Aisle‘ promotion across its UK and Ireland stores, websites and app. The company’s new value-focused offer will…
Average Rob’s Tout Bien lager is on track to reach 10 million in revenue
In a sluggish beer market, Tout Bien, the beer brand owned by Belgian influencer Average Rob, saw its revenue grow by 86% last year. The brand is aiming for revenue of 10 million…
Save Mart, Lucky roll out their largest-ever fuel discount
The promotion, which offers savings of up to $1 per gallon, comes as grocers lean into gas discounts and other deals to help customers save money.
How Champagne mastered the art of the collaboration
Creative collaborations are the lifeblood of Champagne marketing, enabling brands to find new audiences and enhance their lifestyle appeal. Lucy Shaw charts the best. The post How…