Grocery consumption shifts require smaller packages, NielsenIQ finds
Brands and packaging converters need to evolve alongside consumers, including by taking into account generational differences in consumption, the report says.
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Brands and packaging converters need to evolve alongside consumers, including by taking into account generational differences in consumption, the report says.