Why digital shelf optimisation is becoming as important as physical packaging
By Lawrence Palmer, managing director of design agency WK360
Actualité Services PGC
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Here are the biggest hidden challenges FMCG brands face when launching products
Lawrence Palmer, managing director of WK360, has spent years helping leading FMCG brands bring products to market. In this Q&A, he discusses the hidden operational challenges that…