Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
Marketing
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Kraft Heinz, Disney enter long-term strategic marketing partnership
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
Iceland ‘shocked and deeply disappointed’ over World Cup store rebrand spat
Iceland has said it was left “shocked and deeply disappointed” after receiving a cease-and-desist warning from the Football Association over its World Cup marketing campaign. The…