Amazon in court: did the platform make advertisers pay too much?
The U.S. Federal Trade Commission (FTC) and as many as 21 U.S. states are suing Amazon for overcharging advertisers. Since 2019, the e-commerce giant is alleged to have…
E-commerce
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GUEST COMMENT The store is part of the story: why retail media’s content boom requires a new approach to measurement
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
ChatGPT targets conversions: what OpenAI’s advertising push means for retail media
OpenAI is turning advertising inside ChatGPT from an experimental awareness channel into a performance marketing platform – a move that could divert budgets from search, social…
Google Zero – retail media’s clickless reckoning?
AI is replacing the click with an answer, recommendation and, increasingly, a completed transaction. That threatens retailers’ audiences and Google’s traditional advertising model…