ColinKurtis launches new website
The redesign was executed by ColinKurtis Advertising’s in-house web production team with a focus on increasing visual impact, communicating the agency’s industry authority and…
Marketing
L’actualité de l’alimentaire, des boissons, de l’hygiène-beauté, de l’entretien, de la distribution et des services PGC, mise à jour automatiquement, avec un lien vers l’éditeur d’origine.
Controversy at Converse: Nike pulls campaign after backlash over “KKK symbols”
The shoe brand Converse, part of sports giant Nike, has pulled an advertising campaign and issued an apology following a wave of criticism. According to critics, the images evoked…
Converse pulls advert and apologises after backlash over alleged KKK imagery
Converse has pulled an advertising campaign and issued an apology after it faced widespread criticism over imagery that some consumers said evoked the Ku Klux Klan and lynching…
IAB Europe advances in-store and travel media measurement with new proposals open for public comment
IAB Europe, the European-level association for the digital marketing and advertising ecosystem, has opened two new Commerce Media measurement standards documents for public…
GUEST COMMENT From prompts to purchases: what LLM advertising push means for brands
Chris Mellish, MD, Marketing Practice Lead UK and Ireland, Accenture Song takes a look at what OpenAI’s move into advertising means for retailers and brands – not least in terms…
Frasers Group to contest ‘out of touch’ ASA ruling
Retailer hits back at advertising watchdog after regulator banned Puma baselayer top ad for misleading reference pricing claims
Two letters, one message: Frasers Group ramps up pressure on regulators and government
Frasers Group has struck out against the Advertising Standards Authority (ASA)’s guidance on RRPs (Recommended Retail Prices). The post Two letters, one message: Frasers Group…
Frasers finance boss calls RRP rules ‘unreasonable and unlawful barriers’
Frasers Group chief financial officer Chris Wootton has written to the Advertising Standards Authority (ASA) calling for it to reconsider its approach to recommended retail prices…
Belgian brewers launch a campaign against stricter advertising rules
In a remarkable open letter, Belgian brewers are asking the government to scale back the planned tightening of alcohol advertising regulations. The industry is particularly…
GUEST COMMENT The store is part of the story: why retail media’s content boom requires a new approach to measurement
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
ASA bans Boots promotion for causing ‘unnecessary disappointment’
The Advertising Standards Authority (ASA) has banned promotional offer from Boots for a free No7 lotion due to concerns over stock availability causing participants “unnecessary…
As Retail Stagnates, Ad Dollars Help Walmart Stay The Course
Walmart’s slowing same-store sales and cautious outlook put fresh focus on its growing advertising business to support profits.