Celsius accused of ‘healthwashing’ in class action lawsuit
A consumer lawsuit takes issue with the energy drink company’s assertions that the beverage “accelerates metabolism” and “burns body fat.”
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BrewDog unveils fan-created West Ham beer with limited-edition online launch
BrewDog has partnered with West Ham United to launch Boleyn Brew, a new fan-created lager available in limited-edition cans online and at the club’s London Stadium. The 4.5 per…
C4 puts twist on energy with All Hopped Up
C4 Energy, part of the Nutrabolt portfolio of performance brands, has officially launched All Hopped Up, an energy drink inspired by the crisp taste of light beer with a splash of…
C4 launches beer-flavored energy drink
The Nutrabolt-owned brand is making a big bet to enter an emerging wellness niche within the nonalcoholic beer sector.
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
‘People are drinking differently today,’ says Australian Vintage CMO
Small format wines are nothing new. But thanks to an "innovative" approach and bold branding, Poco Vino is satisfying a market segment whose needs "have never been stronger"…
The American Whiskey Masters 2026 medallists
Bold, diverse, and with one or two surprises – our American whiskey tasting proved the category has never been more exciting The post The American Whiskey Masters 2026 medallists…
C4 launches Sparkling Protein
C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that…
Riboli Family Wines Hugo Spritz
Riboli Family Wines announced the expansion of its premium ready-to-serve brand, Spritz Del Conte, with the launch of Hugo Spritz.
Korbel Blackberry Brandy
Korbel California Brandy announced the launch of its bold new flavored spirit: Korbel Blackberry Brandy.
Once again, Moutai bumps up price of signature spirit
For the second time this year, China’s largest liquor maker, Kweichow Moutai, has hiked the price of its flagship product in a bid to bolster margins amid a broader baijiu slump…
Bordeaux vineyard values plunge as wine sales fall below three million hectolitres
Land prices across Bordeaux's leading appellations have continued to slide as the region's prolonged wine crisis deepens, with annual wine sales dropping below the symbolic…