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Face à l’évolution des attentes des consommateurs, Pepsi renforce sa stratégie d’innovation en lançant trois nouvelles références de colas aromatisés : Pepsi Lime, Pepsi Mango et…
Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.
Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways.
FLRT unveiled its first flavor innovation since launching earlier this year: Apple Bottoms Up.
Mission Craft Cocktails unveiled its newest innovation in bar-strength, ready-to-drink cocktails: the Pickle-Rita.
Founder Ben Goodwin will move into a more innovation-focused role at the prebiotic soda brand while Christian Patiño Webb takes the top executive spot.
The EU is at the heart of the international wine trade, with its position built on quality assurance and regulation. A recent masterclass explored how that is driving innovation…
Ole Smoky Distillery announced the launch of its newest ready to drink innovation: Ole Smoky Sparkling Moonshine Lemonades.
CEO Henrique Braun said the 5% volume increase, the brand’s largest in nearly 20 years, reflects how the beverage giant is using innovation and market insights to drive growth.
Wines of Hungary undertook a UK-wide tour this year to show the wine trade just how much the Central European nation can offer. db spoke to those in attendance to understand how…
7-Eleven Inc. unveiled its latest innovation to join the 7-Select beverage portfolio: 7-Select Soda, exclusively available at participating 7-Eleven, Speedway and Stripes stores…
Forget the clichés and preconceptions: Bordeaux today is a hotbed of innovation, with a wealth of groundbreaking projects and initiatives under way. The post New tricks: the…
